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Overall Satisfaction with Southern Cross
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The results of the 2006 Southern Cross annual Customer Satisfaction Survey are in and our customers are more happy than they have ever been.
Southern Cross has improved its overall satisfaction rating for the fifth year running with 87% of customers now rating the cable providers overall performance as very good or excellent. This rating has improved 26% since the first survey was conducted in 2002.
The results also show that Southern Cross continues to be the cable provider that customers are most satisfied with, when compared to other providers in the Asia Pacific region. Overall satisfaction for the nine other Asia Pacific cable providers measured ranged between 13% and 63%.
The good news was revealed in the results of Southern Cross’s fifth annual Customer Satisfaction survey, which was conducted by the international research firm ACNielsen between April and May 2006.
Customers were asked to rate Southern Cross on seven key drivers of overall satisfaction including Client Servicing, Products, Cable Activation and Assignment, Pricing, Operations and Maintenance, Cable Performance and General Communication. Customers were also asked what improvements Southern Cross could make that would make a real difference to them.
Satisfaction improvements were seen for Activation and Assignment, Pricing and Products and improved excellent rating were achieved for General Communications, Client Servicing and Operations and Maintenance.
“We are delighted with the results” said Southern Cross’s CEO and President Fiona Beck. “We are focussed on continual improvement in all areas of our business and these results show that we are achieving that. Thank to you to everyone who took the time and effort to complete the survey and to share their feedback”.
A detailed summary of the 2006 survey is available to Southern Cross customers in the Customer Section of the website.
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